Corporate Success Through Market Driven Innovation

Kurt Gaubinger, Michael Rabl, Scott Swan and Thomas Werani
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Kurt Gaubinger: Upper Austria University of Applied Sciences
Michael Rabl: Upper Austria University of Applied Sciences
Scott Swan: The College of William & Mary
Thomas Werani: Johannes Kepler University Linz

Chapter 1 in Innovation and Product Management, 2015, pp 3-25 from Springer

Abstract: Abstract This chapter explains different types of innovations concerning their degree of novelty. Based on this approach, the core tasks and elements of innovation management are presented and the significance of innovations for business management is discussed. A detailed description of crucial success factors of innovation management, which has been clustered into the four dimensions innovation strategy, innovation process, resources & organization and innovation culture, represents the main focus of this chapter.

Keywords: Innovation Process; Innovation Activity; Innovation Management; Innovation Project; Innovation Strategy (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sptchp:978-3-642-54376-0_1

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DOI: 10.1007/978-3-642-54376-0_1

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