Design

Kurt Gaubinger, Michael Rabl, Scott Swan and Thomas Werani
Additional contact information
Kurt Gaubinger: Upper Austria University of Applied Sciences
Michael Rabl: Upper Austria University of Applied Sciences
Scott Swan: The College of William & Mary
Thomas Werani: Johannes Kepler University Linz

Chapter 13 in Innovation and Product Management, 2015, pp 297-319 from Springer

Abstract: Abstract Every company desires to be the next Apple and emulate its a design-driven culture. Companies see the benefits: 50–200 % return-on-design, substantial press coverage, impassioned word-of-mouth, disruptive effects on industry, and the subsequent spawning of new standards.

Keywords: Good Design; Industrial Design; Wicked Problem; Design Thinking; Design Capability (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sptchp:978-3-642-54376-0_13

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DOI: 10.1007/978-3-642-54376-0_13

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