Innovation Strategy

Kurt Gaubinger, Michael Rabl, Scott Swan and Thomas Werani
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Kurt Gaubinger: Upper Austria University of Applied Sciences
Michael Rabl: Upper Austria University of Applied Sciences
Scott Swan: The College of William & Mary
Thomas Werani: Johannes Kepler University Linz

Chapter 4 in Innovation and Product Management, 2015, pp 61-80 from Springer

Abstract: Abstract This chapter begins with a analysis of the term strategy and the positioning of innovation strategy as an integral part of a strategic business management with a focus on long-term objectives. First, managers must have a consistent understanding of innovation strategy. Furthermore, innovation strategy characteristics are illustrated and overcoming uncertainty is discussed from a supplier’s perspective. The chapter closes with a step by step discussion of a process-oriented approach that brings innovation strategy to life.

Keywords: Customer Requirement; Market Risk; Innovation Strategy; Corporate Strategy; Situation Analysis (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sptchp:978-3-642-54376-0_4

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DOI: 10.1007/978-3-642-54376-0_4

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