Life Cycle Management

Kurt Gaubinger, Michael Rabl, Scott Swan and Thomas Werani
Additional contact information
Kurt Gaubinger: Upper Austria University of Applied Sciences
Michael Rabl: Upper Austria University of Applied Sciences
Scott Swan: The College of William & Mary
Thomas Werani: Johannes Kepler University Linz

Chapter 9 in Innovation and Product Management, 2015, pp 207-220 from Springer

Abstract: Abstract This chapter depicts the product lifecycle concept as an essential explanatory model of product management. In this context the significance of the introduction phase for the market success is enlightened and the characteristics as well as the marketing implications of this phase are discussed. This is followed by remarks on the information base for product upgrades and a description of a strategy continuum in product maintenances. Subsequently, the characteristics of the remaining lifecycle-phases growth, maturity and decline are presented and adequate marketing measures for these phases will be explained.

Keywords: Product Management; Product Life Cycle; Maturity Phase; Product Policy; Life Cycle Model (search for similar items in EconPapers)
Date: 2015
References: Add references at CitEc
Citations: View citations in EconPapers (2)

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sptchp:978-3-642-54376-0_9

Ordering information: This item can be ordered from
http://www.springer.com/9783642543760

DOI: 10.1007/978-3-642-54376-0_9

Access Statistics for this chapter

More chapters in Springer Texts in Business and Economics from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().