Digital Payment Systems and Security in Multichannel Marketing

Bernd W. Wirtz
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Bernd W. Wirtz: German University of Administrative Sciences Speyer

Chapter 11 in Multichannel Marketing, 2024, pp 183-202 from Springer

Abstract: Abstract Chapter 11 begins with digital payment systems and applications. In addition to the digital payment systems, digital payment processes and the success factors of digital payment are considered. This chapter also addresses security in multichannel marketing. This is done in particular with the use of the Risk-Resource Cybersecurity Framework.

Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sptchp:978-3-658-44675-8_11

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DOI: 10.1007/978-3-658-44675-8_11

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