Artificial Intelligence and Quantum Computing

Bernd W. Wirtz
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Bernd W. Wirtz: German University of Administrative Sciences Speyer

Chapter 13 in Multichannel Marketing, 2024, pp 239-313 from Springer

Abstract: Abstract In the thirteenth chapter, the basics, services, and applications of artificial intelligence are presented and explained using the AI framework. The opportunities and risks of artificial intelligence are described using the Six-Dimension AI Opportunity Model and the Six-Dimension AI Risk Model. In addition, the necessity and application of governance of artificial intelligence is presented and explained using the Six-Dimension AI Governance Model. The chapter concludes with a description of how quantum computers work and their applications in digital business and multichannel marketing.

Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sptchp:978-3-658-44675-8_13

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DOI: 10.1007/978-3-658-44675-8_13

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