Big Data, Cloud Computing, and Blockchain Technology

Bernd W. Wirtz
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Bernd W. Wirtz: German University of Administrative Sciences Speyer

Chapter 14 in Multichannel Marketing, 2024, pp 315-341 from Springer

Abstract: Abstract The fourteenth chapter presents the basics of big data, its architecture, and applications in companies. Cloud computing, its various provision and service models, and the effects on the organizational IT infrastructure are discussed. Finally, blockchain technology is described and its structure is illustrated. The application of blockchain technology is examined in more detail using Bitcoin as a case study.

Date: 2024
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DOI: 10.1007/978-3-658-44675-8_14

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