Analysis of the Strategic Company Situation

Bernd W. Wirtz
Additional contact information
Bernd W. Wirtz: German University of Administrative Sciences Speyer

Chapter 17 in Multichannel Marketing, 2024, pp 397-406 from Springer

Abstract: Abstract Chapter 17 analyzes the company’s strategic situation. Firstly, the external influencing factors are considered. These include, in particular, the macro environment of a company. The internal influencing factors are analyzed using the value chain analysis. The chapter concludes with the SWOT analysis, in which the strengths and weaknesses of a company are compared with the respective opportunities and threats.

Date: 2024
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sptchp:978-3-658-44675-8_17

Ordering information: This item can be ordered from
http://www.springer.com/9783658446758

DOI: 10.1007/978-3-658-44675-8_17

Access Statistics for this chapter

More chapters in Springer Texts in Business and Economics from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().