Digital Platforms and Sharing Economy

Bernd W. Wirtz
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Bernd W. Wirtz: German University of Administrative Sciences Speyer

Chapter 30 in Multichannel Marketing, 2024, pp 607-628 from Springer

Abstract: Abstract Chapter 30 deals with digital platforms and the sharing economy. First, the basics of platform economics are presented. In particular, the components and advantages of platforms are presented. These are explained in more detail using a case study based on the example of amazon. Chapter 30 then deals with the sharing economy. In addition to the shareconomy and sharing strategies, the SSSU sharing platform model and applications of the shareconomy are explained. The chapter concludes with a case study on the sharing economy using Airbnb as an example company.

Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sptchp:978-3-658-44675-8_30

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DOI: 10.1007/978-3-658-44675-8_30

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