Information Management and Business Intelligence

Bernd W. Wirtz
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Bernd W. Wirtz: German University of Administrative Sciences Speyer

Chapter 9 in Multichannel Marketing, 2024, pp 127-151 from Springer

Abstract: Abstract Chapter 9 begins with the management of information resources. It then examines data currency, data qualification, and data organization. Finally, this chapter deals with the topic of business intelligence, focusing in particular on online analytical processing.

Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sptchp:978-3-658-44675-8_9

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DOI: 10.1007/978-3-658-44675-8_9

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