What Is Neuroeconomics?

Masao Ogaki and Saori C. Tanaka ()
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Saori C. Tanaka: ATR Brain Information Communication Research Laboratory Group

Chapter Chapter 2 in Behavioral Economics, 2017, pp 23-30 from Springer

Abstract: Abstract This chapter briefly reviews the historical background of neuroeconomicsNeuroeconomics and introduces its main research topics. Neuroeconomics focuses on the brain’s work when humans make decisions. One of the aims of neuroeconomics is to develop an economic theory that can explain real human behavior including individual preference in economic behavior based on the brain mechanism.

Keywords: Neuroeconomics; Neuroimaging; Functional magnetic resonance imaging (fMRI) (search for similar items in EconPapers)
Date: 2017
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DOI: 10.1007/978-981-10-6439-5_2

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