Work Book: Disruptive Innovations and the Commercialisation of Technology

Tim Mazzarol and Sophie Reboud
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Tim Mazzarol: University of Western Australia
Sophie Reboud: Burgundy School of Business

Chapter 9 in Workbook for Entrepreneurship and Innovation, 2020, pp 97-104 from Springer

Abstract: Abstract This chapter examines the role of innovation as a key economic driver and the nature of radical or disruptive innovations as a major source of new technological products and processes. It examines the theory and practice of strategic management of innovation, and the generation of innovation value through the adoption of a Blue Ocean strategy. Technological innovation involves significant improvements in product or process performance and generally has a higher level of risk associated with it. Historically, technology has played an important role in the success of entrepreneurs, but in recent decades it has accelerated in its importance.

Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sptchp:978-981-13-9416-4_9

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DOI: 10.1007/978-981-13-9416-4_9

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