The User Experience (UX)

Alex Coad ()

Chapter Chapter 8 in Data Science MBA, 2025, pp 105-112 from Springer

Abstract: Abstract This chapter explores the importance of user experience in digital transformation, discussing how digital technologies can enhance customer insights and drive innovation. It highlights the value of presenting relevant, actionable data through dashboards and the role of UX in improving business outcomes. The chapter underscores the need for organizations to focus on customer needs and leverage digital tools to enhance user experiences.

Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sptchp:978-981-95-2433-4_8

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DOI: 10.1007/978-981-95-2433-4_8

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