Market Segmentation and Income Distribution

Jo M. Martins (), Farhat Yusuf () and David A. Swanson ()
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Jo M. Martins: Macquarie University, Department of Marketing and Management
Farhat Yusuf: Macquarie University, Department of Marketing and Management
David A. Swanson: University of California Riverside, Department of Sociology

Chapter Chapter 8 in Consumer Demographics and Behaviour, 2011, pp 111-132 from Springer

Abstract: Abstract The eighth chapter discusses household income inequality in a number of countries. It examines its implications in terms of the purchasing power of different income groups. Concepts and measures of inequality and income elasticity and preference are introduced. This chapter then uses these concepts and measures in the classification of basic and progressive commodities and consumer preferences as income rises. Analyses of changing preferences for different commodities as income changes in selected countries with different cultures, population and income levels illustrate the basic nature of some commodities and preference for other commodities as affluence rises. The analyses include both arc-elasticity concepts and measures and income preference ratios for different types of commodities and household behaviour as income rises. The selected countries cover a wide geographical scope, a range of income levels and cultures. The chapter examines common trends and differences regarding preferences for given commodity groups as income rises. Some generic propositions are made based on the analyses undertaken for the selected countries.

Keywords: Income Inequality; Gini Coefficient; Household Expenditure; Income Elasticity; Lorenz Curve (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:spr:ssdmcp:978-94-007-1855-5_8

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DOI: 10.1007/978-94-007-1855-5_8

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