Mode of Delivery and Customer Response to Advertising Mail

Michael D. Bradley, Laraine Balk Hope () and John Pickett
Additional contact information
Michael D. Bradley: George Washington University
Laraine Balk Hope: USPS Office of Inspector General
John Pickett: USPS Office of Inspector General

A chapter in The Future of the Postal Sector in a Digital World, 2016, pp 213-229 from Springer

Abstract: Abstract As the United States Postal Service (USPS) contemplates moving more mail delivery to neighborhood cluster boxes, it is important to examine and understand the implications of this potential change. One is whether the type of receptacle in which postal customers receive their mail influences their interactions with the mail itself. This chapter examines specifically whether and how cluster box recipients differ from door or curb recipients in the way they handle and interact with advertising mail.

Keywords: Internet Access; Delivery Mode; Customer Engagement; Lower Retention Rate; Respond Rate (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:spr:topchp:978-3-319-24454-9_14

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DOI: 10.1007/978-3-319-24454-9_14

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