Using Market Research to Analyze Consumer Preferences

Stefano Gori, Bianca M. Martinelli and Gennaro Scarfiglieri
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Bianca M. Martinelli: Poste Italiane
Gennaro Scarfiglieri: Poste Italiane

A chapter in The Future of the Postal Sector in a Digital World, 2016, pp 271-281 from Springer

Abstract: Abstract Analyzing the welfare effects of pricing practices is not simple in the postal sector, where the sender pays all and the preferences of the recipients are not incorporated directly in the price.

Keywords: Contingent Valuation; Discrete Choice Experiment; Contingent Valuation Method; Postal Service; Total Welfare (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:spr:topchp:978-3-319-24454-9_18

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DOI: 10.1007/978-3-319-24454-9_18

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