Mail Composition and Recipients’ Reaction to Direct Mail

Thomas Geissmann, Christian Jaag, Martin Maegli and Urs Trinkner
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Thomas Geissmann: ETH Zürich

A chapter in The Changing Postal and Delivery Sector, 2017, pp 271-282 from Springer

Abstract: Abstract Letter mail services have come under pressure from the emergence of electronic communication channels.

Date: 2017
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Working Paper: Mail Composition and Recipients? Reaction to Direct Mail (2017)
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DOI: 10.1007/978-3-319-46046-8_18

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