Introduction

Larry Leifer () and Christoph Meinel ()
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Larry Leifer: Stanford University
Christoph Meinel: Hasso Plattner Institute for Digital Engineering

A chapter in Design Thinking Research, 2020, pp 1-12 from Springer

Abstract: Abstract The Hasso Plattner Design Thinking Research Program (HPDTRP) has always put emphasis on investigating the design team in various ways. As our experience with newly emerged instruments like fMRI (functional magnetic resonance imaging) or fNIR (functional Near-Infra-Red) expands and we build on evidence from neuro-economics, neuro-marketing, neuro-engineering, and neuro-science we see a field of neuro-design evolving—a development that complements the broad Design Research landscape. This chapter invites readers to imagine how neuroscience instruments might be brought to bear on measuring and understanding design team performance better.

Date: 2020
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DOI: 10.1007/978-3-030-28960-7_1

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