Examining the Neurocognitive Basis of Applied Creativity in Entrepreneurs and Managers

Jan Auernhammer (), Neeraj Sonalkar (), Hua Xie (), Katerina Monlux (), Jennifer Bruno () and Manish Saggar ()
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Jan Auernhammer: Stanford University
Neeraj Sonalkar: Stanford University
Hua Xie: Psychiatry and Behavioral Sciences—Center for Interdisciplinary Brain Sciences Research
Katerina Monlux: Psychiatry and Behavioral Sciences—Center for Interdisciplinary Brain Sciences Research
Jennifer Bruno: Psychiatry and Behavioral Sciences—Center for Interdisciplinary Brain Sciences Research
Manish Saggar: Psychiatry and Behavioral Sciences—Center for Interdisciplinary Brain Sciences Research

A chapter in Design Thinking Research, 2021, pp 347-363 from Springer

Abstract: Abstract Creativity and innovation lie at the heart of design thinking. Understanding how creativity is manifested in the brain is perhaps one of the most significant challenges of the twenty-first century. However, most of the previous research in understanding the neural basis of creativity has been limited to examining the neurocognitive basis of creative potential (or ability). Little is known about applied creativity in business (i.e., entrepreneurial creativity). At its core, entrepreneurship requires harnessing the power of a creative idea through discovery, evaluation, organization, and management to a final product/business. A design thinking mindset has been considered an essential component of successful entrepreneurship. In this study, we aim to better understand the cognitive basis of applied creativity in business by examining differences in entrepreneurs’ neuropsychological profile as compared to that of matched (on age, gender, and socioeconomic status) administrators/managers. Our ongoing work could have a broad impact on the fields of academia and industry. The knowledge generated from this project may provide a cornerstone in how we train (or design) the next generation of entrepreneurs and managers.

Date: 2021
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DOI: 10.1007/978-3-030-76324-4_18

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