Developing Design Thinking Metrics as a Driver of Creative Innovation

Adam Royalty () and Bernard Roth
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Adam Royalty: Hasso Plattner Institute of Design (d.school)
Bernard Roth: Hasso Plattner Institute of Design (d.school)

A chapter in Design Thinking Research, 2016, pp 171-183 from Springer

Abstract: Abstract The creative behaviors that underpin design thinking are difficult to measure. This is problematic because people who have a desire to practice design thinking in an organizational context are often assessed only on their ability to execute via traditional metrics. Therefore they have less incentive to work in a creative way. In order for organizations to fully support and incentivize design thinking, they must measure creative behaviors as much as they do executional behaviors. This chapter highlights a suite of initial metrics that arose from research on d.school alumni and organizations applying design thinking as a core driver of their innovation strategy.

Keywords: Post Survey; Design Thinking; Likert Item; Creative Behavior; Retail Firm (search for similar items in EconPapers)
Date: 2016
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DOI: 10.1007/978-3-319-19641-1_12

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