The Designer Identity, Identity Evolution, and Implications on Design Practice

Lei Liu () and Pamela Hinds ()
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Lei Liu: Stanford University
Pamela Hinds: Stanford University

A chapter in Design Thinking Research, 2012, pp 185-196 from Springer

Abstract: Abstract This chapter describes the preliminary results of a study of designer identity, including what a designer identity is, how it evolves as a result of ongoing work-related interactions, and how it may influence design work practice. In our ethnographic research, we closely observed 12 in-house designers as they did their work in a major Chinese communication technology company. We found that designers identified with the design occupation in different yet non-mutual-exclusive ways, and that the way in which designers identified themselves influenced their creative thinking, brainstorming processes, and interactions with clients.

Keywords: Occupational Group; Design Practice; Design Work; Industrial Designer; Design Director (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:spr:undchp:978-3-642-31991-4_10

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DOI: 10.1007/978-3-642-31991-4_10

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