The Influence of the Project Marketing on Absorption Capacity of External Founds

Lucia Casap

from Academy of Economic Studies of Moldova, Centre for Studies in European Integration

Abstract: In lasts years it can be observed that there has been a growing trend of offering funds on project bases. In special this tendency is observed for developing countries to receive project base financing from the donors for development of economic, social or other sectors. It should be mentioned that there are many projects that, even though they had a well-defined objective, financial resources and time well planned and a good management, have not reached maximum potential they had. It is worth mentioning that in the case of an inappropriate staff, an ineffective communication / promotion or it lack, a successful project cannot be achieved. Analyzing the work of consulting companies with project-based activity has been observed that the success of a project depends on its manager, but that's not the determinant of a successful project. This tendency also it is reflected on the ad hoc projects with external funding in the developing countries. If in the case of small research or consulting projects the failure impact is small, then for projects with external funding, poor performance make the country ineligible to access certain funds or to receive some support of which most often depend the development of a sector.

Keywords: project marketing; external funds in Republic of Moldova; country ODA capacity absorption (search for similar items in EconPapers)
Date: 2016
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