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Segments of Women’s Magazines in Poland

Marcin Lipowski and Aleksandra Wasilewska
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Marcin Lipowski: Maria Curie-Sklodowska University, Poland
Aleksandra Wasilewska: Maria Curie-Sklodowska University, Poland

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Abstract: Women’s magazine are an important part of the press market in Poland. The traditional perception of women's magazines is changing gradually. There is a very strong trend to change the role of women in society in Poland, and women’s magazines try to be more attractive to independent woman. Ladies want to dominate and from typical housewife they are becoming successful women. The aims of the paper are to characterize segments of the women’s magazines on the Polish market. This paper try to describe the characteristic behaviour of the readers of women's magazines. The aim of study is also to reveal if there are the needs of readers which are unmet in connection with changing roles of women in family, professional and social life. Despite the changes in the roles of women, studies show that women continue to read magazines mostly for relaxation. Even women who have very high expectations towards themselves and the world surrounding them.

Keywords: women’s periodicals; segments of women’s magazines; women’s lifestyle (search for similar items in EconPapers)
Date: 2013
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