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Tools of Building Customer Trust

Joanna Paliszkiewicz and Bogdan Klepacki
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Joanna Paliszkiewicz: Warsaw University of Life Sciences, Poland
Bogdan Klepacki: Warsaw University of Life Sciences, Poland

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Abstract: Many authors have emphasized the importance of trust for achieving organizational success. Trust can provide sense of security what will help survival in complex environments. Nowadays, the degree of ambiguity and uncertainty is said to be increasing, thus increasing the need for change, innovation, learning and risk taking. There is a need for more knowledge of how trust-building works as an interactive process, of the way trust is built up in a context of problems and adversity and how organizational policies and settings affect the generation and maintenance of trust. The aim of the article is to present the foundation for theory of customer trust building. It's a proven fact that building customer trust in products, service and company is a great way to increase profits and build a strong, dependable consumer base.

Keywords: trust; trust management; customer trust (search for similar items in EconPapers)
Date: 2013
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