The Use of the Internet by a Music Band: The Case Study of Mr. Irish Bastard

Przemyslaw Lukasik and Inga Kaszycka
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Przemyslaw Lukasik: Maria Curie-Sklodowska University in Lublin, Poland
Inga Kaszycka: Maria Curie-Sklodowska University in Lublin, Poland

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Abstract: This paper is a case study concerning the use of the Internet by Irish folk punk band Mr. Irish Bastard. The main aim of this work is to explore this phenomenon and to show what goals and by what means the band which is the subject of this case study wants to achieve. Research shows that the Internet has significant impact on the success of bands. Independent bands have always relied on word-ofmouth to attract attention and fans, making available free songs, for download and sharing on the Internet. The Internet not only can help with finding new fans but also provides bands with an opportunity to interact with them and for selling music and other band-related products. What is more, having an attractive website and video recordings from concerts possible to watch on-line increases the chance of drawing concerts’ organizers and agents’ attention and, essentially, the possibility of hiring the band. Finally, in order for the band’s activity on the Internet to be effective, precautions should be taken when publishing new content itself appropriately picked out and prepared beforehand.

Keywords: internet marketing; music industry; social network sites; musical groups and artists; music audiences (search for similar items in EconPapers)
Date: 2013
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