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An Attitude to the Symptoms of Marketing in the Church in One Religious Society

Patrycja Kucaba
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Patrycja Kucaba: Maria Curie Sklodowska University, Poland

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Abstract: Church Marketing has long been known in the world. Developed countries are using this term to identify the marketing activities of the Catholic Church. Using marketing to evangelize the population is known and accepted. However, there are countries where the concept of religious marketing is controversial. In Poland there is one religious society strongly associated with the Catholic Church historically and culturally. Society in the country of one religious reacts differently to the symptoms of marketing in the church as the rest of the world. In Polish society there is still a misconception about the fact that marketing is a bad thing, associated with manipulation and can not be combined with the sanctity of the Catholic Church. Believers do not notice it or is not want to see out of respect for the institution of the Church. However, opinions of the Catholic Church towards the use of marketing is clearly defined. The Church is fully aware of the power of marketing and willing to use it in the process of evangelization of society. It turns out then that lack of knowledge about marketing in a society in Poland creates a false picture of the marketing activity of the Church. The aim of this work is to show that how the marketing activities of the Church are received in a one religious society.

Keywords: church marketing; catholic church; one-religiuous society; catolicism; Polish society (search for similar items in EconPapers)
Date: 2014
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