Strategy Implementation By Managing Business Processes: A Case Study in the Electronics Industry in Finland

Terho Uusitalo
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Terho Uusitalo: University of Vaasa, Finland

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Abstract: This case study creates an economically and technically competitive operating management system to improve the efficiency and quality of performance in a mid-sized electronics manufacturing company. The research was carried out with the aim of increasing the economic value of the studied company by implementing a process management approach to its challenging and dynamic global business environment. The action research method is used in this study to implement continuous improvement in business process management and increase customer closeness and perceived quality. A qualitative research method was applied. In-depth interviews and workshops were used to collect data. The study also applies some features of the constructive research method, as well as weak and strong market tests. The continuous development of business processes can facilitate adaptation to changes in the environment, which is crucial for companies that hope to maintain their viability. A project implementation approach, in which a concept is created, applied in practice through a pilot project, and then widely implemented, was found to be a good practice. Business development and regeneration achieve better results when they are carried out proactively, before a company has been plunged into financial or operational difficulties.

Keywords: perceived quality by the customer; competitive advantage; added value creation; strategic management; business process reengineering; business process management (search for similar items in EconPapers)
Date: 2014
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