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Critical Success Factors For Knowledge Management Implementation in Hotel Enterprises

Kristina Crnjar and Jasmina Dlacic
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Kristina Crnjar: University of Rijeka, Croatia
Jasmina Dlacic: University of Rijeka, Croatia

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Abstract: The introduction of knowledge management (KM) initiatives should result in the creation of added value, that is, wealth for the enterprise, its employees and, ultimately society at large. The relationship between KM and internal marketing it is not so expressed. But, even so implementing marketing practices and market orientation with focus on internal customers can help an enterprise to achieve better results in KM implementation. Research was conducted within the context of the hotel industry to determine drivers and barriers for the introduction of knowledge management initiatives in hotel enterprise. Among methodology, technology, organization, and human capital several barriers as well as drivers of successful implementation of knowledge management initiatives are identified. In the hotel industry the importance of human resources and knowledge, that is, intangible assets, is immense. Despite this, hotel enterprises have yet to introduce to the fullest extent KM-focused activities. In this implementation applying market orientation on its employees can bring better results.

Keywords: knowledge management; hotel enterprises; drivers and barriers; internal marketing; Croatia (search for similar items in EconPapers)
Date: 2014
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