The Relationship between Innovation Strategy and Organizational Performance: Mediating Role of Organizational Innovativeness Level

Jaroslaw Karpacz and Monika Ingram
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Jaroslaw Karpacz: Jan Kochanowski University in Kielce, Poland
Monika Ingram: Jan Kochanowski University in Kielce, Poland

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Abstract: For years, relationship between innovation strategy and organizational performance has accounted for significant research attention (Keskin, 2006; Rindova & Kotha, 2001; Saunila & Ukko, 2012). Despite numerous research attempts, results are far from being definite and the relationship between innovation strategy and their effects is continuously underlined as an important aspect to be studied. Organizational performance has numerous determinants and organizational innovativeness is perceived to be one of its key drivers (Kreiser & Davis, 2010). On the other hand organizational innovativeness is dependent upon numerous factors, including the budget for innovation, existence of R&D department, strategy of organization, as well as organizational innovation strategy (Terziovski, 2010). Therefore, organizational innovativeness level comprises of a mediating variable for the relationship between innovation strategy and organizational performance. The main aim of the paper is to test the relationship between certain type of innovation strategy, namely innovation strategy, and organizational performance as well as the moderating role of organizational innovativeness level.

Keywords: organizational innovativeness; performance; innovation strategy; quantitative research results (search for similar items in EconPapers)
Date: 2015
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