Manage Relationships with Stakeholders as a Major Area of Corporate Social Responsibility

Joanna Gajda and Agnieszka Puto
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Joanna Gajda: Technical University of Czestochowa, Poland
Agnieszka Puto: Technical University of Czestochowa, Poland

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Abstract: The organization wanting to maintain their strong market position must take care to remain socially responsible. In order to achieve this goal is important to maintain the desired relationships with stakeholders so that you can effectively respond to the expectations and needs of the groups involved in its activities and the most important social problems. The purpose of this article is to present views on the effective management of relationships with stakeholders, taking into account issues relating to the preparation and use of appropriate tools to successfully enable stakeholders to dialogue condition for the welfare of the use of their knowledge and ideas and thus the dynamic development of the company.

Keywords: stakeholders; corporate social responsibility; stakeholder relationship management (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:tkp:mklp15:1505-1512

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