Custmers’ Responses to an Exceptionally New Product: A Study of the Smartphone Innovation

Rituparna Mukherjee and Yi-Nung Peng
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Rituparna Mukherjee: Yuan Ze University, Taiwan
Yi-Nung Peng: Yuan Ze University, Taiwan

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Abstract: Durgee (2001) casted a construct as CADOW or ‘cannot do without’ where he describes there are some products, after using those, people are unwilling to give up. Contrasting the Technology adoption model (TAM), CADOW describes the consumer post-adoption behaviour. Seeing the Smartphone innovation, led by the introduction of the iPhone, took the mobile phone industry by storm. We want to understand whether the CADOW phenomenon describes how adopters feel about the innovation and thus better explain the phenomenon—Smartphone replacing the feature phone. According to IDC report, the first quarter of 2011, the smartphones sales grew 98% in Asia Pacific, and it is the first time beyond the Europe, Middle East and Africa. It means that the Asia-Pacific became the world's largest smartphone market. Thus, we focus our study in Asia-Pacific region, China, Taiwan, Japan, South Korea, India and other countries.

Keywords: innovation; CADOW; innovation adoption; really new innovation (search for similar items in EconPapers)
Date: 2015
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