Green Factors for Success of the Cultural Events in Bulgaria

Vesselina Dimitrova, Mariana Kaneva (), Giovanni Lagioia and Teodoro Gallucci
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Vesselina Dimitrova: University of Economics, Bulgaria
Giovanni Lagioia: University of Bari Aldo Moro, Italia
Teodoro Gallucci: University of Bari Aldo Moro, Italia

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Abstract: Event industry implies to define a coordinated programme of activities, including the promotion and marketing phase. The event has important economic spill over in the regional economy as the tourism sectors and, as consequence it aggregates and concentrates a number of people in a given place generating significant environmental and social issues. This means that the management of an event, such as the running of a business activity, has large-scale environmental impacts on the environment. The aim of the paper is to demonstrate that cultural operators and users of cultural products from Varna recognize the implementation of green policies and have environmental awareness for the cultural events. For this purpose, have been conducted a study during the period December 2013 - December 2014. The information secured is based on a survey in the format ‘face to face’. The survey includes 30 questions designed specifically for the purpose of study. The main method of the present study is the nonparametric correlation analysis. For the purposes of our research we focus the non-parametric correlation analysis on the following statements: (1) cultural events stimulate the economic growth of the city / region; (2) green cultural events increase the economic development of the city / region; (3) implementation of ecological certification for the cultural events is necessary; (4) Municipality authority should accept green cultural policy. In addition we use Logit regression analysis to trace the probability of occurrence of interest in green cultural events in Varna, in response to the benefit of environmental certification.

Keywords: green cultural events; event management; environment; ecological certification (search for similar items in EconPapers)
Date: 2015
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