Determinants of Online Shopping Behavior

Jaroslaw Banas
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Jaroslaw Banas: Maria Curie Sklodowska University, Poland

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Abstract: To many people, browsing online offers and auctions via the Internet has become as an equivalent of, or perhaps even more important than, shopping in a traditional store. The Internet has also become a natural tool for making purchases, increasing its share at the expense of shopping in a traditional (classic) manner. This paper is the continuation of the discussion (series of publications) on online purchases, based on surveys conducted on a group of over 500 respondents. Presented analysis results pertain to: perceived usefulness, perceived ease of use, attitudes and actual usage of Internet for shopping purposes. In addition to the presented analyses, selected indicators concerning adequacy of tasks and technology were added. For analysis of factors that determine browsing of offers and making purchases, authors used elements of descriptive and mathematical statistics.

Keywords: 1841-1848 (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:tkp:mklp15:1841-1848

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