Managing Groups on a Facebook as a Marketing Tool in Advertising

Viktoriia Pogrebniak
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Viktoriia Pogrebniak: Maria Curie Sklodowska University, Poland

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Abstract: In the paper are presented factors of fast-growing popularity of projects called ‘groups’ in social networking service Facebook. It also presents the advantages and disadvantages of managing groups for promoting different kinds of products and services. This work is innovating because of detailed analyse of factors of influence on consumers in particular branch of internet-market. The main goal of the work is to formulate a conception of managing groups on Facebook for advertising products and services, analysing factors of influence on consumers, consideration the main methods of transmission information to consumer, making conclusion about relation between methods of representing information and influence of consumer. This work is designed to summarize existing researches in digital advertisement sphere, facilitate development of advertisement in Internet.

Keywords: Facebook; internet-market; digital advertisement; social networks media; marketing; B2B; B2C (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:tkp:mklp15:2053-2062

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