Enhancing Value-Added Processes for Packaging Related Printing Industries in Thailand

Punnamee Sachakamol and Lee Chih-Hung
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Punnamee Sachakamol: Kasetsart University, Bangkok, Thailand
Lee Chih-Hung: Kasetsart University, Bangkok, Thailand

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Abstract: Quality enhancements for packaging-related printing manufacturers are routine achievement in the B2B (Business to Business) market in Thailand. All of the printing businesses are almost identical in terms of products and service, therefore the key point to win over the customers is not the price but the quality of the service and satisfaction of customers. Most of the printing industries are applying the typical concept of value-added process control from the basic idea of optimal organizational performance. However, value-added processes optimization can be adjusted to fir packaging-related industries in achieving better performance measures while reducing specific wastes. Improving the performance and consistency of quality will develop both short term profit and long term competitiveness. The application of Quality Functional Deployment (QFD), Six Sigma, and Correlation statistical analysis to the Medium-Size printing industries in Thailand help in the determination of improvement to enhance the customer satisfaction by 1.9%. The higher satisfaction of customers will then lead to the increment in sales order in the competitive market such as Thailand.

Keywords: printing industries; quality enhancement; Sig Sigma; QFD; customer satisfaction; correlation statistic (search for similar items in EconPapers)
Date: 2015
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