The Internet Trends and Experience: The Case of Ghana

Adasa Nkrumah Kofi Frimpong and Carlo Vaccari
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Adasa Nkrumah Kofi Frimpong: Christ Apostolic University College, Ghana
Carlo Vaccari: University of Camerino, Italy

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Abstract: The paper was intended to find out the Internet experience among Ghanaian users. The motivation of the paper was compare the current Internet trends and experience in Ghana, a West African country, to the rest of the world. The research philosophy was based on the subjectivist view using the positivism philosophy. The survey method using online questionnaire was used. The respondents were from undergraduate students of the University of Education, Winneba – Ghana. Data collected was analysed and conclusions made. From the data analysis, the following findings and conclusions were made: There were more male online users than female users. Google, Facebook, Yahoo, Microsoft, and Wikipedia were still popular in Ghana. However, Apple and Amazon were less popular. Facebook was the most popular photo sharing platform in Ghana followed by Instagram, Flickr, and then Snapchat. The online Video portal: YouTube was popular and used to a large extent in Ghana. Facebook was the number one social media platform in Ghana and together with other social networks; they were used several times a day. The most used activity on social networks was reading such as reading posts, comments, tweets amongst others. Mobile phones were the most used device to access the web all the time in Ghana with Smartphone leading in the category of phones used. Samsung Smartphone were the most popular and used brand in Ghana. The most popular Smartphone operating system was Android. IPad was less popular with Samsung tablets more popular and the most used tablets in Ghana.

Keywords: internet; Ghana; social media; innovation; information technology (search for similar items in EconPapers)
Date: 2015
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