The Linkage between Product-Service Portfolio and Customer Value: A Country Level Analysis

Oscar F. Bustinza, Vasileios Myrthianos and Glenn Parry
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Oscar F. Bustinza: University of Granada, Spain
Vasileios Myrthianos: Universitat Politecnica de Catalunya, Spain
Glenn Parry: University of the West of England, United Kingdom

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Abstract: The work provides a novel empirical framework to evaluate PSS consumer demand at country level in the music industry. Research exploits a combination of real market sales and extensive consumer survey data with more than 18,000 observations in ten countries. The results demonstrate that at the time of data collection in all the countries analyzed the relative consumer demand for intangible digital music ‘service’ offerings is greater than that which was offered to the market by industry. The US is identified as having a PSS which most closely matches consumer demand. The results identify and give scale to the different market opportunities which exist, in this case the opportunity to expand the digital service offering. Significant correlations exist between the scale of market opportunity, a countries legal system and technological infrastructure. This opens a debate with implications for managers in addressing market needs and policy makers in regulating digital markets.

Keywords: business model; digitalization; music industry; product-service portfolio (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:tkp:mklp15:515-520

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