Societal Decision-Making in Place Marketing

Ágnes Urbánné Treutz and Zoltán Szabó
Additional contact information
Ágnes Urbánné Treutz: Szent István Egyetem, Hungary
Zoltán Szabó: Szent István Egyetem, Hungary

from ToKnowPress

Abstract: One of the marketing's dynamically growing branch is the place marketing. More and more settlement realise the importance of it and use its intstruments. My research is about place marketing. From the three main target group of the place marketing I focus on the tourists and examine their decision process and attitude. I compare three consumer decision-making model inserting my own research theme. I go through the importance of attitude in the decision-making process, different definisions, functions and how it is linked to the behaviour of tourists. It is crucial to see these decision-making processes because for the development of the society it is indispensable to explore the present consumer needs. Overall, by my report I gain an overview on the psychological factors behind the decision-making of one target group of the place marketing.

Keywords: place marketing; tourism; decison-making process; attitude; society (search for similar items in EconPapers)
Date: 2015
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.toknowpress.net/ISBN/978-961-6914-13-0/papers/ML15-112.pdf full text (application/pdf)
http://www.toknowpress.net/ISBN/978-961-6914-13-0/MakeLearn2015.pdf Conference Programme (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:tkp:mklp15:567

Access Statistics for this chapter

More chapters in Managing Intellectual Capital and Innovation for Sustainable and Inclusive Society: Managing Intellectual Capital and Innovation; Proceedings of the MakeLearn and TIIM Joint International Conference 2015 from ToKnowPress
Bibliographic data for series maintained by Maks Jezovnik ().