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Potential of Using Ict by Convenience Stores

Genowefa Sobczyk, Marcin Lipowski and Ilona Bondos
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Genowefa Sobczyk: Maria Curie-Sklodowska University in Lublin, Poland
Marcin Lipowski: Maria Curie-Sklodowska University in Lublin, Poland
Ilona Bondos: Maria Curie-Sklodowska University in Lublin, Poland

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Abstract: The article concerns the use of the opportunities offered by ICT in communication between the convenience stores and its customers. In the first part a review of the literature on the specificity of sales in convenience stores and communication possibilities by using the ICT was presented. This part is the theoretical background to the results of the quantitative study, which were presented in the second part. The authors have reached their research goal – that was a positive verification of the following hypothesis: there is a possibility of adapting in convenience stores ICT-based solutions, which are now commonly used by larger format stores. Managerial implications and directions for future research were also discussed.

Keywords: ICT; communication with customers; convenience store; c-store; marketing channels; touchpoints (search for similar items in EconPapers)
Date: 2016
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