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Neuromarketing – Chance or Danger for Consumers in Opinion of Mcsu’S Students

Ewelina Berliñska and Inga Kaszycka
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Ewelina Berliñska: Maria Curie-Sklodowska University in Lublin, Poland
Inga Kaszycka: Maria Curie-Sklodowska University in Lublin, Poland

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Abstract: Development in neuroscience have created possibilities of using neuroscientific methods in marketing. Neuromarketing beside benefits for organisations that use this method of research is also an important subject for discussion about ethical issues associated with research using data collected from consumer’s brains. The purpose of this article is to analyze opinions of young consumers and define ethical issues of using neuromarketing by for-profit organisations. The article will present synthetic results gathered during the survey addressed to students of the Maria Curie-Sklodowska University’s Faculty of Economics in Lublin. Conclusions taken from the research will provide information about attitudes towards neuromarketing research.

Keywords: neuromarketing; ethical issues; consumer behaviour; neuroscience. (search for similar items in EconPapers)
Date: 2016
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