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A Study on Public Participation, Experiential Marketing, Tourism Image and Benefits of Leisure

Ying-Yueh Su, Yen-Ku Kuo and Bang-Li Chang
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Ying-Yueh Su: Chinese Culture University, Taiwan
Yen-Ku Kuo: Chinese Culture University, Taiwan
Bang-Li Chang: Chinese Culture University, Taiwan

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Abstract: Bang-Li Chang

Keywords: public participation; experiential marketing; tourism image and benefits of leisure (search for similar items in EconPapers)
Date: 2016
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