Exploring Consumer Motivations towards Buying Locally Fresh Food Products

Tina Vukasovic
Additional contact information
Tina Vukasovic: International School for Social and Business Studies, Slovenia

from ToKnowPress

Abstract: The chapter presents key motives influencing the locally sourced and produced food purchases with special emphasis on characteristics of urban consumers in Slovenia. The method used in survey was a face-to-face interview. In total, 850 respondents participated in the survey. Consumers express a positive attitude towards locally sourced and produced food. If we try to explain consumers’ behaviour towards locally sourced and produced food, we can say that there are different types of consumers giving more or less importance to components considered as locally. Thus, the future supply of locally sourced and produced food should target different segments of consumers.

Keywords: Consumer behavior; Locally food consumers; Locally sourced food; Marketing; Slovenia (search for similar items in EconPapers)
Date: 2016
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.toknowpress.net/ISBN/978-961-6914-16-1/papers/ML16-013.pdf full text (application/pdf)
http://www.toknowpress.net/ISBN/978-961-6914-16-1/MakeLearn2016.pdf Conference Programme (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:tkp:mklp16:77

Access Statistics for this chapter

More chapters in Managing Innovation and Diversity in Knowledge Society Through Turbulent Time: Proceedings of the MakeLearn and TIIM Joint International Conference 2016 from ToKnowPress
Bibliographic data for series maintained by Maks Jezovnik ().