The Use of Mobile Applications in the Group of Generation Y

Piotr Nieradka
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Piotr Nieradka: Maria Curie-Sklodowska University in Lublin, Poland

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Abstract: P. F. Drucker said that the key to economic success in the 21st century would be technology and demographics (Kantrow, 2009). According to this principle, any growth-oriented enterprise should monitor the behaviour of the younger generation closely, because that’s the Internet will become the main news and purchasing channel. There are already signs that global trade cannot keep up with the increasing demand of consumers who use the Web and devices connected to it (Global Powers of Retailing 2016: Navigating the New Digital Divide). Mobile applications are one of the areas which are not fully penetrated and utilized nowadays. This paper therefore concerns the area of mobile applications. It is divided into the following sections: Introduction; M-commerce; Mobile applications; Application definition and characteristics; Application divided into groups; Application purposes; Generations; The concept of Generation; Differences between Generations; Characteristics of Generation Y; The use of mobile applications among Generation Y; Questionnaire composition and test group; Results and Conclusions.

Keywords: Mobile applications; Generation Y; preferences; use of mobile applications (search for similar items in EconPapers)
Date: 2016
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