Best Communication Practices in the Water Supply Sector

Cristina Borca, Ioana Sarca, Ana-Andreea Mihartescu and Patricia Bogdan
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Cristina Borca: Politehnica University of Timisoara, Romania
Ioana Sarca: Politehnica University of Timisoara, Romania
Ana-Andreea Mihartescu: Politehnica University of Timisoara, Romania
Patricia Bogdan: Politehnica University of Timisoara, Romania

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Abstract: The purpose of this paper is to present an overview of "water communication" about what external communication means for Water and Sanitation Supply Sector, which are the main topics often transmitted. Effective communication requires developing clear messages, speeches, slogans addressed to a target audience. Better communication between operator and all stakeholders, a better flexibility may lead to finding the necessary financial resources to adapt to climate changes, to demographic expansion, environmental protection etc. Effective communication models and practices must be based on understanding the factors that lead to reactions or attitude of stakeholders by applying feedback methodologies like public consultation, surveys, analysis of complaints etc. This will include analyzing data regarding formation or evolution of habits or attitudes. Also, this paper presents the results of three surveys carried out over a period of time applied by a water operator situated in the western part of Romania, showing the trend of consumption habits of drinking tap water, following the implementation of communication strategies.

Keywords: communication; water; consumption; surveys; habits. (search for similar items in EconPapers)
Date: 2016
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