Media Monitoring, Crisis Public Relations and Enterprise Performance
Candid Lin Fan and
Additional contact information
Zeming Yuan: Tianjin University of Finance and Economics, Tianjin China
Candid Lin Fan: Tianjin University of Finance and Economics, Tianjin China
Yu Jin: Tianjin University of Finance and Economics, Tianjin China
In the present Chinese economic transform, the market mechanism and legal system has not been established perfectly yet. As an informal system, media monitoring becomes a useful complement to the formal institutions such as the markets and laws. Actually, the enterprise which is facing with the media monitoring often takes crisis public relations (CPR) as a response to release the negative effects of media coverage. The empirical results show that: (1) There is a significantly negative relationship in the short-term and a significantly positive relationship in the long-term between the media monitoring and enterprise performance. (2) After considering the mechanism of CPR, the negative effects of media monitoring are released in the short-term, but it may not be conducive to the long-term development of enterprises. (3) Compared to the state-owned enterprises, we find that the above relationships have greater influence over the non-state-owned ones. Our paper enriches the research on understanding the mechanism how media monitoring affects the performance of enterprises in the short-term and long-term, and takes full account of the CPR fs release effect on media monitoring. We accordingly gives the corresponding policy recommendations.
Keywords: media monitoring; crisis public relations; enterprise performance; property right (search for similar items in EconPapers)
References: Add references at CitEc
Citations: Track citations by RSS feed
Downloads: (external link)
http://www.toknowpress.net/ISBN/978-961-6914-21-5/papers/ML17-033.pdf full text (application/pdf)
http://www.toknowpress.net/ISBN/978-961-6914-21-5/MakeLearn2017.pdf Conference Programme (application/pdf)
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
Persistent link: https://EconPapers.repec.org/RePEc:tkp:mklp17:211-226
Access Statistics for this chapter
More chapters in Management Challenges in a Network Economy: Proceedings of the MakeLearn and TIIM International Conference 2017 from ToKnowPress
Bibliographic data for series maintained by Miha Jezovnik ().