Economics at your fingertips  

Theoretical Framework of Consumer to Consumer (C2C) E-Commerce Adoption in Indone

Farah Alfanur and Yasuo Kadono
Additional contact information
Farah Alfanur: Ritsumeikan University, Japan
Yasuo Kadono: Ritsumeikan University, Japan

from ToKnowPress

Abstract: Consumer to consumer (C2C) e-commerce is growing rapidly especially in Indonesia. It is used by more than 60% of Indonesian internet users. Many individuals and business owners, especially small and medium size enterprises (SMEs) are easy to manage their business using C2C e-commerce. Due to the reasons, C2C e-commerce could give contribution to the Indonesian economic growth. Despite the C2C e-commerce growth, there was limited research focus on C2C e-commerce from consumer's perspectives. To fill this gap, this present research focused on factors influencing the consumer's (buyer) adoption of C2C e-commerce by a conceptual framework based on ellaboration of interview results and literatures. The conceptual framework is proposing hypotheses and factors that influence behavioral intention and purchase decision of users to adopt C2C e-commerce. This study finally would deepen the understanding of the consumer behavior of C2C e-commerce, especially within Indonesian actual conditions.

Keywords: C2C e-commerce; technology adoption; consumer perspective; behavioral intention; purchase decision (search for similar items in EconPapers)
Date: 2017
References: Add references at CitEc
Citations: Track citations by RSS feed

Downloads: (external link) full text (application/pdf) Conference Programme (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link:

Access Statistics for this chapter

More chapters in Management Challenges in a Network Economy: Proceedings of the MakeLearn and TIIM International Conference 2017 from ToKnowPress
Bibliographic data for series maintained by Miha Jezovnik ().

Page updated 2020-06-23
Handle: RePEc:tkp:mklp17:257