Theoretical Framework of Consumer to Consumer (C2C) E-Commerce Adoption in Indone
Farah Alfanur and
Additional contact information
Farah Alfanur: Ritsumeikan University, Japan
Yasuo Kadono: Ritsumeikan University, Japan
Consumer to consumer (C2C) e-commerce is growing rapidly especially in Indonesia. It is used by more than 60% of Indonesian internet users. Many individuals and business owners, especially small and medium size enterprises (SMEs) are easy to manage their business using C2C e-commerce. Due to the reasons, C2C e-commerce could give contribution to the Indonesian economic growth. Despite the C2C e-commerce growth, there was limited research focus on C2C e-commerce from consumer's perspectives. To fill this gap, this present research focused on factors influencing the consumer's (buyer) adoption of C2C e-commerce by a conceptual framework based on ellaboration of interview results and literatures. The conceptual framework is proposing hypotheses and factors that influence behavioral intention and purchase decision of users to adopt C2C e-commerce. This study finally would deepen the understanding of the consumer behavior of C2C e-commerce, especially within Indonesian actual conditions.
Keywords: C2C e-commerce; technology adoption; consumer perspective; behavioral intention; purchase decision (search for similar items in EconPapers)
References: Add references at CitEc
Citations: Track citations by RSS feed
Downloads: (external link)
http://www.toknowpress.net/ISBN/978-961-6914-21-5/papers/ML17-043.pdf full text (application/pdf)
http://www.toknowpress.net/ISBN/978-961-6914-21-5/MakeLearn2017.pdf Conference Programme (application/pdf)
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
Persistent link: https://EconPapers.repec.org/RePEc:tkp:mklp17:257
Access Statistics for this chapter
More chapters in Management Challenges in a Network Economy: Proceedings of the MakeLearn and TIIM International Conference 2017 from ToKnowPress
Bibliographic data for series maintained by Miha Jezovnik ().