The Influence of the Brand and the Effect of the Country of Origin on the Purchase

Usama Daya
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Usama Daya: Maria Curie-Sklodowska University, Poland

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Abstract: The purpose of this extended abstract is the presentation of the research problem in the doctoral dissertation which is being prepared at the Maria Sklodowska-Curie University in Lublin entitled: The influence of the brand and the country of origin on the purchase decisions of a car in the circumstances of internationalization of the companies within the industry.

Keywords: purchase decisions; internationalization; brand; cars (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:tkp:mklp17:491-492

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