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Modern Innovative Approaches of Measuring Business Performance

Dominika Ceryova, Natalia Turcekova, Izabela Adamickova and Danka Moravcíkova
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Dominika Ceryova: Slovak University of Agriculture in Nitra, Slovakia
Natalia Turcekova: Slovak University of Agriculture in Nitra, Slovakia
Izabela Adamickova: Slovak University of Agriculture in Nitra, Slovakia
Danka Moravcíkova: Slovak University of Agriculture in Nitra, Slovakia

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Abstract: The measuring business performance of the company is a very important task of company´s management. The main objective of this paper is to introduce modern innovative approaches of measuring business performance. The modern approaches, which are mentioned in this paper, include – Economic Value Added, Economic Value Added Momentum and Economic Value Added Margin. These modern approaches are currently the most important new metrics measuring, how company creates value for its owners and contributes to their wealth. The modern approache Economic Value Added has significantly increased from 2010 to 2015. It means, that selected company´s Microsoft Corporation management has created a great volume of wealth. Economic Value Added Momentum points out the outstanding performance and Economic Value Added Margin emphasizes the impressive productivity performance of the company. Based on the results of modern approaches of measuring business performance we can say, that Microsoft Corporation is a strong and stable company.

Keywords: modern innovative approaches; business performance; EVA; EVA Momentum; EVA Margin (search for similar items in EconPapers)
Date: 2018
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