A Comprehensive Approach to E-commerce Platforms Targeted at Local Producers and Communities

Marek Medrek
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Marek Medrek: Maria Curie-Sklodowska University, Poland

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Abstract: In this paper we analyse the logistics strategies in the e-commerce platforms oriented to local producers and communities in order to present an optimal framework for supporting managers and traders in managing logistics processes on e-commerce platforms. e online retail sector is the one of the main drivers of growth in the world retail sector and e-commerce growth rates exceed 10% every year. Also for local producers, which are dispersed in a large area, the direct contact with customers offered by the Internet becomes attractive, and many smallholders start selling products directly to consumers using online services. However, because of their small scale the unit transaction costs are high and distortions of input and output markets often make it very difficult to take advantage of on- line market opportunities.

Keywords: marketplace; Omni channel; locality; logistics; e-commerce; process modelling (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:tkp:mklp20:377-378

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