The Value Chain of a Sustainable Development Organisation

Jan Chadam, Malgorzata Polkowska, Zbigniew Pastuszak and Nada Trunk-Sirca
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Jan Chadam: Gaz System Ltd. Poland
Malgorzata Polkowska: Gaz System Ltd. Poland
Zbigniew Pastuszak: Maria Curie-Sklodowska University Poland
Nada Trunk-Sirca: University of Primorska, Slovenia

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Abstract: Purpose: Balancing the economic, social and environmental aspects of company operation becomes a new DNA of the organization and a management philosophy for generating tangible results, not only for the company itself, but also its stakeholders. The article seeks to describe the approach to managing aspects of sustainable development and their integration into the business strategy and operations a Polish gas sector company. Structure/methodology/approach: The text will detail how to integrate aspects of sustainable development, translated into company environment as corporate social responsibility (CSR), with particular business areas of company operation. Also presented will be a chain of values and synergies within the Company managed from the sustainable development perspective and the tangible effects of this management philosophy in terms of increased company value, changing organizational culture, improved efficiency, enhanced confidence from the organisation's internal and external environment and effective risk management. Conclusions: Company management from the sustainable development perspective combined with a strategic approach to and implementation of this management philosophy ensure that the organization is lead in a responsible manner, and contribute to the increase in its tangible and intangible value. It is also conducive to effectively creating added value for the organisation's internal and external environment, which cannot be achieved if the business and CSR aspects of operation are not considered strategically and effectively integrated with each other. Originality/value: The example covered in the article represents a proprietary model for CSR implementation which, after several years, has brought about tangible economic, social and environmental results. Following the change in its management philosophy and way of conducting business, the company was ready to undertake the implementation of new ambitious projects which are important for the national economy in terms of energy security. It has become a leader of the integration of gas transmission systems in Central Europe. The new management approach allowed the organisation to build new economic, social and environmental capital.

Keywords: Sustainable development; Corporate social responsibility (CSR); Shared value; Value chain; Strategy (search for similar items in EconPapers)
Date: 2013
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